Experiential Marketing Activation Elements
Your imagination has no limits for brand activation.
Bring your imagination to entertain and immerse your audience with fun, hands-on experiential marketing activation elements. Promote your brand with an obstacle course outside a sports event, design a customer challenge with larger than life size characters and products, or reward your audiences by being part of once in a lifetime opportunity. Use CAD Industries to create your experiential marketing activation events to give your audience a fun, memorable and lasting impression of your brand.
The best brands, agencies, and companies trust CAD Industries for custom fabrication to build experiential marketing activation elements.
Here's a few world-class examples of experiential marketing activation elements we built for new product awareness, food and beverage samples, customer activations, lead generation, and audience engagement.
Mtn Dew Kickstart obstacle course
This experiential marketing activation element idea promotes new beverages with an obstacle course and product sampling. We partnered with a marketing agency on the concept and created challenges that included the Mtn Dew Kickstart hoop challenge, Icy Trike and Down the Hatch experiences. We also created a full backdrop and background display, large format graphics and storage and shipping. The display drew crowds and excitement for Mtn Dew Kickstart beverages.
Discover credit card ice rink challenge
This experiential marketing activation element idea promotes the marketing partnership of a professional sports organization with a credit card. We partnered with a marketing agency on the concept and created NHL fan challenges that took place on a realistic ice hockey rink, complete with nets, barriers, and realistic looking ice surface. We also created super-size credit cards each with the NHL team logo showcasing fans could get their own custom Discover credit card with their favorite NHL team logo.
Delta shower setup for muddy runners
This experiential marketing activation element idea promotes the Delta brand shower fixtures after a muddy obstacle course run. We partnered with a marketing agency on the concept and created a scaffolding setup with fully pressurized showers, heated water, and large signage promoting Delta faucet fixtures. We also created a large platform stand, flags, and event signage directing runners to the Delta shower experience.
Tornier marketing on the street
This experiential marketing activation element idea promotes a new service for Tornier, in an easy, cost-effective and approachable manner. We partnered with a marketing agency on the concept and created signs towed by beach cruiser bicycles and built custom vending carts to serve cold beverages labeled with a customized brand logo. This helped build awareness with a target audience, in a short amount of time, during a conference sponsored by Tornier.
Bakugan card game battle ground
This experiential marketing activation element idea promotes the anime adventure series card game, Bakugan. We partnered with a marketing agency on the concept and created Bakugan challenges that took place on a realistic battle arena, complete with battle stations, large format graphics, and scaffolding supports. We also created super-size logo displays and signs to entice fans from afar to enter the Bakugan battle area.
Creating super-sized game characters
These experiential marketing activation element ideas promote characters and family games, such as the popular board game Soggy Doggy. We partnered with a marketing agency on the concept and created a super-sized Soggy Doogy board game complete with plumbing, a super-sized fabric dog game character, and a spinning game board. We also created a super-size game box background and large dice, to get families excited about purchasing the game in store.
Family TV shows brought to life
These experiential marketing activation element ideas promote family friendly TV and cartoon shows. We partnered with a marketing agency on these concepts and created a life-size obstacle course, kid friendly race track, and experiential marketing trailer complete with a full fan experience for Paw Patrol and Nickelodeon's Legends of the Hidden Temple.